POP MON ART is the first concept store from Moldova, located in Iași. It focuses on a all areas of fashion design (clothing, footwear, jewellery, accessories) and some areas of interior and object design like home deco. 
The visual identity had to be vibrant, fresh, playful and clean and it had to POP out of the crowd. I chose a lime color and a pink cherry to get to those particularities and I chose a shape that can easily be adapted to a very wide range of mediums and materials. 
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